Google Business Profile Optimization: Complete Guide
A barber I know called me last spring, annoyed that his shop never showed up on the map. Good chairs, loyal regulars, a website he'd paid real money for. I pulled up his Google profile and winced. The category said "Salon." Two photos, both from opening day. Sunday hours were wrong, so people kept showing up to a locked door. Nobody had touched it in four years. We fixed it in one afternoon and his phone started doing something again within a few weeks. If the off-profile stuff like links and mentions is what you'd rather not deal with, a link building and local SEO agency can take that part while you keep cutting hair or fixing sinks or whatever it is you do. Here's the profile, section by section, in the order I'd tackle it. Claim It, Verify It First thing, make sure the listing is actually yours. Search your business name, find it , and claim it. Google will ask you to verify, usually by postcard, phone, email, or a quick video of your locat...